VEVA Sound, a leader in music preservation and archiving, relocated its Los Angeles headquarters from Burbank to United Recording in Hollywood. The relocation reflects the company’s commitment to establish a home base at the epicenter of the Los Angeles music scene.
VEVA Sound will occupy a recently renovated second-floor executive suite that once housed Frank Sinatra’s office when his Reprise Records label resided at United Recording.
“We were looking for a label-agnostic studio in Los Angeles and United Recording was the obvious choice,” explained Drew Waters, Vice President, VEVA Sound Los Angeles. “United Recording has been around for 60 years and is one of those rare studios that remains relevant and revered by high profile artists.”
“We’re pleased to welcome VEVA Sound to United Recording,” said Rob Goodchild, United Recording’s studio manager. “The renovation of our second floor comprises of three new executive suites, enabling us to provide a symbiotic environment to talented members of the music community like VEVA Sound and other leading companies seeking to operate under the United banner. We’re excited to work together and advocate for important recording industry initiatives.”
VEVA Sound has worked to define, create and implement industry standards for how sound recordings are verified, validated, preserved and enter the digital supply chain. The company services frontline releases for all three major labels.
Through partnerships with The Recording Academy, The Library of Congress, DDEX, NDSA and NDIIP, VEVA Sound creates technologies that allow clients to identify and properly credit their music collections, whether legacy recordings stored on analog or digital tape or current born digital projects. Through the use of their platforms and technology, clients can view, access and report on their information at any time.
“We work with audio assets post-recording so it makes sense for us to center ourselves in a studio that has a steady flow of artists, their teams and associated labels,” added Waters. “This ‘strategic serendipity’ positions us in a mutually beneficial setting to interact with many facets of the industry. Labels are always seeking turnkey solutions and what better place to have that solution than at United Recording.”
VEVA’s future-proof archival migration and the corresponding metadata ensures that all assets will be available now and in the future, effectively countering the rapid software and hardware obsolescence and high probability of media failure that puts all modern audio and video recordings at high risk.
VEVA has recently released a free DAW-agnostic plugin (SCP- Studio Collect Plugin) that tracks detailed session information (metadata) that travels with all session collaborators and exports a valid DDEX RIN file, so your metadata can travel into the industry using the global standard defined by DDEX.
Learn more at: www.vevasound.com/